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Upwork Profile Optimization Checklist

Complete this once, then review it every 6 months.

NOTE

1. Research

Find Top Profiles

[ ] Search your niche under Talent
[ ] Filter for freelancers with $100k+ earned
[ ] Save 10–15 top profiles for reference
[ ] Note common titles, keywords, pricing, and portfolio styles

Research Proposals

[ ] Create a client account
[ ] Post a test job
[ ] Study how top freelancers write proposals

2. The Big Four